Wedding & event florist
You juggle proposals, timelines, and endless client questions. The pricing calculator and email templates give you back hours, and the recipe builder keeps your stem counts tight on every order.
The Ultimate Florist Toolkit
The complete toolkit to run a profitable florist business.
Pricing calculators, recipe builder, client emails, signage and SOPs that turn bouquets, weddings, events and Bloom Bars into a business that actually pays you.
- 9
- templates & tools
- One-time
- purchase
Toronto-based floral studioFive years of weddings, events & Bloom BarsBuilt for booked-by-clients floristsCommercial license included
Free download
Not ready to buy? Start with the free Cost-per-Stem Cheat Sheet.
An editable Excel file with built-in formulas, 23 starter flowers, and a simple markup guide. No email required, download it now and price your next stem with confidence.
What’s inside
Nine pieces. One profitable floral business.
Every template is editable, every SOP is field-tested. No fluff, no filler, no “just believe in yourself” chapters.
- TOOL
Bloom Bar pricing calculator
Bouquet size × guest count + travel + add-ons, instant quote for events, weddings or activations.
- XLSX
Cost-per-Stem Cheat Sheet
Know your number before you quote on any order.
- TOOL
Recipe Builder
40 / 50 / 10 focal–filler–greenery, calculated for any arrangement size.
- PDF
Bloom Bar & Event Flowers
23 hardy stems that travel, drink and hold all day, plus seasonal swaps.
- CANVA
Signage Templates
Editable menu boards, table tents, A-frames & price lists.
- PDF
Client Emails
Inquiry, pricing, FAQ, confirmation & thank-you, copy-paste ready for any booking.
- CANVA
Social Captions Pack
Wedding, event and corporate captions + reel hooks.
- PDF
Event SOPs
Set-up, conditioning, sell-through, breakdown, works for weddings, pop-ups and Bloom Bars.
- PDF
Event Checklist
T-minus 14 days to go-time, printable for any floral booking.
A peek inside
Printable templates for running a Bloom Bar.
Simple, practical printables for the person working the bar, menu boards, table tents, A-frames and price lists you can edit in Canva and print for any event.
- Three bouquet tiers, Mini, Midi, Biggie
- 12 signage layouts, four sizes each
- Print-ready PDFs & editable Canva files
Who it’s for
Made for florists who book weddings, events and Bloom Bars.
Bloom Bar & activation florist
You run client-appreciation nights, off-sites and brand activations. The SOPs, signage and cost sheets turn every activation into a repeatable, profitable system, not a one-off scramble.
Florist building a B2B line
You already do retail or weddings. The kit gives you the pricing model, client emails and SOPs to add corporate and event bookings as a high-margin revenue stream.
From the creator
I built this toolkit because I needed it five years ago.
I’m Samantha Coelho, founder and creative director of Plantita, a Toronto-based floral studio specializing in weddings, event florals, and Bloom Bar activations. Over the past five years, I’ve grown Plantita from a passion project into a six-figure business working with brides, brands, corporations, and event professionals across the GTA.
Before florals, I spent over 15 years in corporate business management, operations, sales, and client service. That foundation in pricing, profitability, and systems turned out to be just as important as knowing which stems work together.
I created The Florist's Toolkit to help florists and creative entrepreneurs confidently price their weddings, corporate, PR and event bookings, understand their costs, and build profitable floral work without the guesswork. Every calculator, script, and SOP in this kit is one I still use at my own client events.
Samantha, founder of Plantita
Built from real experience
Real weddings, real events, real results.
“Every template is one I use at my own events.”
“Pricing formulas refined across five years of weddings, corporate and private bookings.”
“From first stem to final breakdown, nothing theoretical.”
Pick your tier
Start small or take the whole atelier home.
Launch-week pricing, one-time bundles for the tools you need today, or subscribe for everything as it grows.
Single tool
Stem Calculator
$17$35
one-time · instant download
- ✓Cost-per-Stem Cheat Sheet (editable Excel)
- ✓Interactive Stem Cost Calculator with adjustable markup multiplier
- ✓23 starter flowers with wholesale costs built in
- ✓Wholesale-to-retail pricing logic you can reuse every season
Single tool
Bloom Bar Starter Kit
$37$75
one-time · instant download
- ✓Bloom Bar Pricing Calculator (interactive web tool + Excel)
- ✓Recipe Builder with the 40/50/10 focal–filler–greenery ratio
- ✓Bloom Bar–Friendly Flowers guide (PDF), 23 travel-hardy stems
- ✓Bloom Bar Signage Builder, type your stems and prices to download personalized signs
- ✓Bloom Bar Essentials Checklist (PDF), setup, run and breakdown
Pairs with Bloom Bar
Grow the business
The Florist Profit Pack
$47$95
one-time · instant download
- ✓Stem Cost Calculator
- ✓Wholesale Price List & Order Builder
- ✓Florist SOPs (Basics, Events, Weddings, Bloom Bars)
- ✓Client Email Templates
- ✓Social Caption Pack + Promo Calendar
Best value
Everything, full bundle
The Florist's Toolkit
$97$225
one-time · instant download
- ✓Both calculators + Recipe Builder
- ✓Full Marketing Pack
- ✓Wholesale price list + order builder
- ✓Bloom Bar SOPs + 14-day launch checklist
- ✓Bloom Bar–friendly flowers guide
- ✓One-time purchase, instant access to everything here today
New, subscription
Full toolkit + ongoing updates
The Ultimate Florist Toolkit
Subscription
See Stan Store for current subscription price
- ✓Everything in The Florist's Toolkit (Full)
- ✓Every new calculator, template & SOP I release
- ✓Seasonal drops (holiday pricing, promo calendars, recipes)
- ✓New tools added to your dashboard automatically
- ✓Cancel any time, keep access while subscribed
Secure checkout via Stan Store · commercial license included
What you get after checkout
A beautiful little library, not a Dropbox folder.
Your kit lives in a private dashboard with a getting-started checklist, asset previews and one-click downloads. Built so you’ll actually open it.
Preview the buyer dashboard →
Questions
Before you bring the buckets in.
- What formats do I get?
- Interactive web tools (pricing calculator, recipe builder, client emails), editable Canva templates, print-ready PDFs and Excel/Google Sheets-compatible cost sheets.
- Can I use this for my own paid client work?
- Yes, full commercial license included. That means you can use every template, email, calculator and SOP for your own paid floral business: weddings, corporate events, Bloom Bars, retail orders and any client work you book. You cannot resell, copy, redistribute or post any part of this toolkit publicly. The files are for your personal business use only.
- Do you offer refunds?
- All sales are final. Because this is a digital product with instant access to proprietary tools and templates, we do not offer refunds once the purchase is complete. If you have questions before buying, feel free to reach out.
- Do I need a Canva account?
- A free Canva account is enough. We tell you which fonts and colors to swap to match your brand.
- Will it get updates?
- Only the subscription option continues to receive upgrades and new releases. The one-time download digital products do not come with updates.
- Is this for me if I've never booked a paid client?
- Especially for you. The SOPs and client-email pack walk you from first inquiry to invoice with nothing assumed.