Free florist freebie

The Cost-per-Stem Cheat Sheet

Know your true cost per stem before you quote a single client. Enter your bunch cost, and the formulas do the rest — cost per stem, markup, suggested retail. All in one editable Excel file.

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  • Formulas built in — cost / stem & retail calculate automatically
  • Pre-loaded with 23 common wholesale flowers
  • Room for 80 stems — add your own varieties
  • Works in Excel, Numbers & Google Sheets

How it works

  1. 1.Add your flower in column A — roses, ranunculus, eucalyptus, whatever you're pricing.
  2. 2.Enter your bunch cost and how many stems come in the bunch. Cost per stem calculates instantly.
  3. 3.Adjust the markup — just the number (like 3.5), no “x”. Retail price updates automatically.
  4. 4.Yellow cells = you type here. Purple cells = formulas, leave alone.

Markup quick guide

  • 2.5× — grocery / volume
  • 3.0× — everyday retail
  • 3.5× — wedding & event standard
  • 4.0–5.0× — premium & luxury

Ready for more?

Turn stem cost into full bouquet pricing.

The full Florist's Toolkit includes the interactive Stem Calculator, Bloom Bar pricing tool, recipe builder, client emails, SOPs and more.